The Revue française en sciences de l'information et de la communication (RFSIC) is devoting a special issue to the process of platforming culture for young people.
This dossier, coordinated by Sophie Jehel, Professor of Information and Communication Sciences (University of Paris VIII), Valérie-Inés de la Ville, Professor of Management Sciences; Youth Industries and CSR (University of Poitiers) and Nicolas Oliveri, Lecturer-Researcher (IDRAC Business School), looks at different facets of the practices of young people, teenagers and young adults, on commercial, conversational and cultural platforms.
Based on field surveys, the authors identify the different tactics teenagers use on these platforms, "in the face of what they perceive as their injunctions to like, comment, play, smile, share or monetize".
The first part of the dossier looks at the uses of TikTok, Snapchat and Webtoon.
Sandrine Philippe, a doctoral student in information and communication sciences, sets out from the outset the analytical framework for addressing the link between platforms and young people's cultural practices: that of the digital labor that platforms impose on the audiences they gather. Digital labor " comprises three modalities: "the appropriation of content created by the user, the systematic collection of data linked to his or her engagement in activities controlled by the platform, and the monetization with advertisers of the audience active on the platform". Through 22 interviews with young people aged 11 to 19, Sandrine Philippe sets out to understand the experience of time that young TikTok users develop on the platform, while examining whether they decipher the platform's modus operandi for keeping them engaged in activities that it controls and exploits.
Using Snapchat as a case study, Laurence Corroy, University Professor (University of Lorraine) and Sophie Jehel, Professor of Information and Communication Sciences (University of Paris 8) highlight the emotional labor - " the obligation to circulate emotions" - that this platform imposes on its users. Through a survey involving a questionnaire of over 6,600 teenagers and focus groups with 53 teenagers, Laurence Corroy and Sophie Jehel show that teenagers engage in permanent emotional labor to benefit the platform.
Florence Rio, Senior Lecturer in Information and Communication Sciences (Université de Lille) and Elsa Tadier, Senior Lecturer in Information and Communication Sciences (Université Paris Cité) analyze the strategies used by a Korean manga reading platform, Webtoon, to capture the attention of teenagers. In their visual narratives, the manga offered "mise en abyme of the teenage target " by evoking their digital practices, focused on the smartphone, and highlighting themes and spatiotemporal frameworks that concern them. The researchers evoke a "transformation of the relational economy of reading": the valorization of the publication of comments by readers is stimulated not only by popularity metrics but also by the production of a series dedicated to authors' responses to readers' comments, thus amplifying a " loop of practices".
The second part of the dossier looks at changes in access to knowledge among young adults, either on a commercial platform like YouTube, based on specific documentary productions, or on a learning platform.
Studying the #Datagueule YouTube channel, researcher Laurent Chomel (LabSIC, Université Sorbonne Paris-Nord) shows how it has brought together a highly committed community, which has even gone so far as to crowdfund the production of certain videos. The author identifies three conditions for the emergence of public deliberation: a precise subject on which to deliberate, a heterogeneity of participants' backgrounds, and plural information accessible to all so that webspectators share a common base of facts to comment on. Laurent Chomel shows the decisive role played by mass contributors " whose commitment is reflected in the presentation of a structured, constructive argument that invites other participants to express their point of view".
In a departure from the research that underlines the low success rate of Moocs, which generally only attract between 5 and 10% of registrants, Jamal Traoré, lecturer (ESLSCA Business School Paris) and Nicolas Oliveri, lecturer/researcher (IDRAC Business School) set out to understand why the "Project Management" online course offered by the University of Lille achieved a 20% completion rate. They describe the characteristics of young people interested in this type of digital training: young adults engaged in professional life, novice entrepreneurs, sufficiently motivated to devote time to it on their personal time. The survey confirms "the learning potential of these online courses", while defining certain conditions.
David Bessot and Alessandro Fiorentino, co-founders of Infhotep and the PrivacyTech association, have trained over 200 data protection officers. They have also been working with 700 14-year-olds over the past 7 years as part of their Junior Privacy program. This privileged vantage point has enabled them to identify platform tactics "aimed at short-circuiting users' autonomy of judgment". Here, they list eight predatory practices, "which make it possible, in the blur of ill-adapted legal frameworks or sometimes illegally, to harvest a maximum of personal data well beyond the clear and informed consent of users, and in particular young users".
Contents
- Sophie Jehel, Valérie-Inés de la Ville and Nicolas Oliveri: Thinking about the processes involved in formalizing culture for young people (introduction)
- Sandrine Philippe: Teenagers and TikTok strategies
- Laurence Corroy and Sophie Jehel: In the "flames" of Snapchat: the emotional work of teenagers
- Florence Rio and Elsa Tadier: Tu commentes donc je suis: stratégies de captation du public adolescent par les plateformes de lecture. The case of Webtoon
- Laurent Chomel: YouTube and the political initiation of young adults. When comments initiate a deliberative practice
- Nicolas Oliveri and Jamal Traoré: A platform to promote learning among young adults: the case of the Project Management MOOC and its community of practice
- David Bessot and Alessandro Fiorentino: Analysis of the techniques used by socionumeric networks to capture minors' data through manipulative digital devices.
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