Whether it's to raise public awareness of the causes they promote, to publicize their actions, to mobilize the public during the campaigns they launch, or to raise funds, NGOs and humanitarian associations have learned in recent years to take advantage of social networks.
The association "Communication Sans Frontières" (which advises NGOs) conducted in 2017 with Harris Interactive, a survey to better identify the attitudes, perceptions and expectations of French Internet users vis-à-vis̀-vis associations and NGOs on social networks. This survey follows two others, conducted in 2015 and 2016.
The Barometer "NGOs, social networks and citizen engagement in 2017" highlights the crucial issue that the presence of NGOs on social networks now represents.
100% of the 50 associations surveyed are present and active on social networks
- 84% of NGO leaders post messages, articles, news of the association, 82% post videos, 72% relay (or "retweet") publications from other associations, 67% made calls for donations and 31% have a petition signed;
- 60% of NGO leaders believe that NGOs should make it a priority to offer videos and reports;
- 78% of associations have already made appeals for donations via social networks;
- 19% of French people say they are confident in making a donation on social networks.
16% of them declare to follow the publications or news of one or more NGOs without being subscribed to a particular account and 13% are subscribed or "liking" a page or account of at least one NGO.
Internet users expect NGOs to use social networks to explain more precisely and clearly what they do with the donations collected (48%), to publish the association's annual report (33%), to inform subscribers in real time about actions carried out on the ground (30%).
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