For the fourth consecutive year, the study Agrinautes takes the measure of the digital equipment of farmers and the use they make of it. This survey, carried out by BVA for Terre-net Média and Hylte, concerns 1,210 farmers.
The equipment rates of farmers are slightly higher than those of the population: 67% of farmers have a fixed computer, 60% have a laptop, 42% have a tablet and 71% have a smartphone.
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While the computer is still the primary vehicle used to connect to the Internet, the smartphone is now used by 58% of farmers to connect (5% in 2013).
60% of farmers log on several times a day
- For their agricultural activity, 60% of farmers use the Internet several times a day and 85% at least once a day.
- Internet use is spread out over the whole day: with peaks in the morning (between 6 and 9 a.m.) and in the evening after 8 p.m. for the computer and peaks between 9 a.m. and 6 p.m. for the smartphone
- Farmers use the Internet mainly for weather information, banking services, farm data and professional news. Next come technical information, machinery and price and market monitoring. While the computer remains the preferred tool for consultation, tablets and smartphones are frequently used for weather information (45% and 90%), technical information on crops (39% and 45%), classified ads (64% and 36%) and agricultural quotations (30% and 42%).
- 60% of farmers use at least one social network to find information about their business. The pages consulted on social networks come from suppliers, equipment firms and manufacturers or other farmers.
72% of farmers have at least one agricultural app installed on their phone.
On average, each farmer's phone contains 4.2 applications.The uses sought through these applications are first and foremost decision support, "to cultivate oneself, to keep informed of current events" (43.7%) and administrative procedures.
However, the digital practices of farmers are still hampered by coverage issues: 5% have no telephone coverage at the farm headquarters, 7% on the plot. 11% have to make do with 2G telephone coverage at the farm and 12% on the plot. This is also true for internet speeds: 7% of farmers report a speed of less than 512 kbs and 47% a speed between 512 Kbs and 2 Mbs.
39% of farms use at least one connected object
Quite unheard of even five years ago, connected objects are bursting onto the scene in 2018 on farms.https://datawrapper.dwcdn.net/MDBso/1/
Nearly 40% of them are equipped with at least one connected element.
The most common object is the fixed animal surveillance camera, viewable on a smartphone, which is about to be supplanted by tractor-mounted cameras.
- Livestock farms have the most connected objects, especially pig and poultry farms (61%).
- 53% of pig and poultry farms are equipped with GSM alarms, 11% with feed level detectors and 14% with automatic concentrate distributors
- (DAC).
- Dairy farms tend to be equipped with GSM alarms (17%) and cameras (21%).
- Cereal farmers use connected weather stations the most.
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