In 2018, participatory financing recorded a 20% year-on-year growth, with just over 400 million euros collected in France from individuals. according to the latest crowdfunding barometer drawn up by KPMG and Financement Participatif France. This barometer records a stagnation of participatory financing in the form of donations, probably in favor of kitty campaigns.
Since the crowdfunding barometer was first published in 2013, fundraising from individuals by platforms has increased more than elevenfold, from €36 million in 2013 to €402 million in 2018. Crowdfunding funded 33,381 projects in 2018: 38% more than in 2017.
366 million in loans and investments (mainly to small and medium-sized businesses, but also to the social and solidarity economy). These loans and investments were used to finance projects in the real estate, trade, digital and renewable energy sectors.
Lending growth, donations stagnate
Of the three forms that participatory finance takes, only lending activity grew in 2018, with funds raised up 40 percent between 2017 and 2018. Investments were down 19% year-over-year.Participatory financing in the form of donations decreased by 2%, for a total of 81.5 million euros collected).
The momentum of donation platforms seems to have stopped. The French now use other channels to support projects, and in particular kitchens open to the public, which escape the original constraints of crowdfunding sites. They make it easier to launch a collection, without the need for validation of the platform or promotional video. They are easier to use because the initiator does not have to stage his project, and they are not subject to the logic of quid pro quo (offering a place for a private concert, an autographed song...) nor to the logic of "all or nothing" (if the collection objective is not reached, the project is abandoned). "There is more and more porosity between the kitty and the donation platforms, it doesn't make sense to separate them anymore, in both cases it's about collecting money based on the social link" , says Arnaud Burgot, Ulule's CEO.
Substantial amounts are thus raised each year by Leetchi (200 million euros in 2018), Ulule (31 million euros), Le Pot Commun and several other participatory financing platforms.
- At Leetchi, a subsidiary of Crédit Mutuel Arkéa, a quarter of the total, i.e. 50 million euros, is now devoted to solidarity projects: between 6 and 7% at Le Pot Commun (Banque Populaire Caisse d'Epargne (BPCE).
- HelloAsso, a site reserved for associative projects, collected 57 million euros in 2018 for the support of 58,000 structures.
1 out of 7 French people have already financed a project on a participative financing platform or a kitty
According to a 2018 survey of a sample of 3,000 people, conducted on behalf of Financement Participatif France, Crédit Municipal de Paris and La Banque Postale, 16% of French people have already contributed to a project on a crowdfunding platform, 79% of them in the last 12 months. For a very large majority (82%), it was a donation financing. Among the motivations, the local anchoring represents an important reason in the decision since it concerns 49% of the donors, 43% of the lenders, and 44% of the investors.Among the other motivations of those who have contributed to a project, the choice of where to spend their money comes up a lot, whether it is for a donation (10%), a loan (17%) or an investment (23%); as does support for an acquaintance (44% for a donation, 21% for a loan and 25% for an investment). On the other hand, financial return or tax incentives are not among the primary motivations of contributors.
According to this survey, the knowledge of the possible actions on the financing platforms would be quite complete among the people questioned, whether it is to make a donation to an association or an individual, to lend to a company, to pre-order a product to finance its manufacture, to become a shareholder of an unlisted company, etc.
According to a survey conducted by Kantar TNS, dedicated to the generosity of the French, 10% of the French declare to give money through crowdfunding (excluding crowdfunding launched directly by associations or foundations calling for donations).
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