The 2016 edition of "Digital Uses in Brittany" paints a picture of an increasingly connected region.
Profile of the Breton Internet user: younger, more connected
78% of Bretons aged 15 and over are considered Internet users, i.e. they connect to the Internet at least once a month. Among them, 81% connect daily or almost daily (3 points more than the national average: 78% - Credoc 2014).Bretons are more connected the younger they are, the more their household has at least one child and the more they are graduates. There are 93% of Internet users among Bretons under 45 years of age, compared to 51% of those over 60. The generational divide still persists, and a cultural divide is superimposed: among university graduates, 94% are Internet users, compared to only 60% of people with less than a bachelor's degree.
Among the Bretons who do not use the Internet, the main reason is that they do not see the point (61%). However, among them, 40% have already asked someone to use the Internet for them.
Mobile uses still on the rise
As at the national level, the rate of equipment of Bretons in computer and Internet connection at home seems to have reached a plateau after a rapid growth during the last decade.As in 2012, only one Breton or French person in five does not have a computer connected to the Internet at home.
On the other hand, mobile communication tools (smartphones and tablets) are spreading very quickly.
Confirmed trends and emerging practices
Breton Internet users go online mainly to search for information (94%), exchange e-mails (86%), make purchases (78%) or exchange via instant messaging (53%). 54% of Breton Internet users are registered on an online social network, and 47% communicate via these networks at least once a year.Some uses are less widespread, such as those that require Internet users to express themselves in the public space that is the Web. Thus, only 37% of Breton Internet users have already signed an online petition, 36% have already posted comments following a purchase, 22% have already expressed themselves on a forum.
More and more Internet users are also connecting to sharing services: 16% of Breton Internet users have already used carpooling sites and 7%, accommodation sites between individuals
Digital technology at the heart of the socialization process of young Bretons
The computer does not seem to be perceived as a work tool by young Bretons and digital uses are rather oriented towards leisure and communication.While almost all (97%) regularly use a computer, few do so to work offline (20% had done so in the week prior to the survey).
But almost all of them do so to get on the Internet (96%), mostly to engage in practices that allow them to socialize with their peers.
67% of Breton teenagers have a cell phone.
The cell phone is mainly used for texting (90%) and listening to music (59%).
Over the generations, video games have become an important part of socialization. While 68% of teens often play alone, 54% often play with friends, 44% with siblings, 34% with strangers, 16% with family members, and 12% with parents. For 56%, their favorite game is an online multiplayer game and 54% connect to social networks or instant messaging while playing. They thus maintain social relationships, mediated by the game, countering prejudices about the isolation of gamers and the development of asocial or even violent behavior linked to the practice of certain video games.
This fourth edition presents, in addition to the results of the household survey, the results of surveys conducted among Breton local authorities, municipalities and EPCIs, Breton SMEs and 38 public and private colleges.Created and supported by the Brittany Region, the scientific group M@rsouin is in charge of measuring each year the evolution of digital uses in Brittany, through the surveys carried out by its Observatory.
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