Retirement Insurance is committed to making its digital offering accessible and supporting its policyholders in using its online services. It had launched a national call for projects in 2019 endowed with 2 million euros to bring out projects related to digital inclusion. In order to pursue this commitment, it has just published a study dedicated to the digital inclusion of seniors. Based on the lessons learned from this study, in 2020 the Retirement Insurance will build a complete repository of the "digital inclusion of retirees" offer dedicated to collective prevention actions, in partnership with the CCMSA, the CNRACL, the Agirc-Arrco and the CNSA.
Référence :
The CNAV's 2018-2022 management and objective agreement proposes to reconcile "100% digital" and the digital inclusion approach
During this new Convention d'objectif et de gestion 2018-2022, " CNAV's ambition is to finalize the development of online services, in complementarity with the PCI services, so that the insured person has the possibility to carry out his or her procedures online from start to finish. In particular, Retirement Insurance will complement its existing offering by developing new online services (such as online reversionary claim, or the purchase of quarters), to ensure that its service offering is 100% digital."
Retirement Insurance is committed to "promoting and making accessible its digital offer and supporting insured persons in using these services, by developing multi-channel reception in agencies: deployment and consolidation of self-service areas providing insured persons with various digital tools (touch screens, tablets connected to printers, computers and printers) to carry out simple procedures independently, while having the possibility of being accompanied by an agent to use these tools.
The Retirement Insurance will also rely on partnerships with local players, as well as with digital mediation players, to promote access to the digital offer for its insured throughout the country.
"In order to improve the accessibility of its online services, Retirement Insurance will continue to develop simple and effective tools to guide insured persons in their use, but also to answer simple questions (implementation of an interactive virtual agent or "chatbot" available 24/7 on the Retirement Insurance website). Video tutorials shared on the Internet will help guide people towards the digital offer, as will communication campaigns designed to develop the use of the Retirement Insurance website, the personal space and the digital services offered.
Référence :
A first inventory in 2018 of the "digital inclusion" offer
An initial inventory of the Retirement Insurance's "digital inclusion" offer was commissioned in 2018. According to this inventory, 73 workshops had been set up on average per regional fund: 10,000 retirees had thus benefited from support in the context of collective workshops on the theme of digital inclusion."Almost all the regional funds have been mobilized, mainly to set up collective digital support workshops. The partnership and territorial network that each fund has created in the region allows them to identify retirees in difficulty and direct them to the proposed services.
Référence :
171 digital inclusion projects in 2019
As a result of this inventory, Retirement Insurance had launched a national call for projects on digital inclusion in September 2019.
171 projects were selected by the regional health insurance funds out of 450 proposed. " Particular attention was paid to projects targeting disadvantaged or isolated retirees, and prioritizing white areas. For each of these projects, Retirement Insurance support represents an average of 27% of the total cost. The projects were mainly focused on the implementation of collective actions, the most popular during the 2018 inventory."
2,000 collective actions are planned in 2020 in this format.
A study dedicated to the digital inclusion of retirees
In order to support the action of regional funds in favor of the digital inclusion of seniors, with the help of operational keys, the French pension insurance scheme has commissioned a study on these practices from the WeTechCare association. The objective: to support and feed the action of regional funds in favor of the digital inclusion of seniors, with the help of operational keys.
The study opens with a reminder of indicators drawn from various surveys on the phenomenon of digital exclusion:
40% of people age 70 and older do not use the internet (vs. 62% in 2015).
The seniors who are excluded from the digital world are more likely to be women over 80 years old, living alone, with low incomes.
Online administrative procedures always worry and often discourage, even the elderly who use the Internet otherwise.
Motivational levers at 180° of administrative procedures
By combining survey data and qualitative research, the study aims to identify the motivational levers. "The use of digital technology must be a source of pleasure: it is the interests of seniors that must be put at the heart of awareness and support actions.
The study identifies four levers.
Internet as a social link Communication applications are popular among connected seniors as a way to keep in touch with family and friends.
The Internet as a source of leisure: The use of games, photos and videos is perceived by senior Internet users as an opening to the world and a source of stimulation and fulfilment.
Simplify your life with the Internet: Checking the weather, using online services for your health, shopping on the Internet... are all very popular digital functions.
Passing on one's history via the Internet: Genealogy sites, using word processing to write one's memoirs... can be motivating levers to learn about digital technology
Little motivation to train...
Only 11% of non-Internet users would like to take a training course to improve their skills and develop their digital uses (as few as the rest of the population). "We have to start by getting people interested before we can consider training them. We try to mobilize training for people who, for the moment, do not want it.
You can make computers available, the latest equipment, digital mediators, but if the person doesn't want to, if they don't understand the interest for them, they won't use the Internet" observes Benoît Calmels, General Delegate of the UNCCAS. "Be careful not to go faster than the music in the implementation of solutions, at the risk of discouraging the people who accompany them", warn the authors of the study: "Just like for adult vocational training, we can't do the same thing for everyone. A multiplicity of channels must be found, created and initiated in order to cover the widest possible audience. The diversity of digital brakes is such that it seems essential to think of multiple inclusion paths, to speak to all7profiles of retirees in their relationship to digital
Based on 98 flash interviews conducted during the summer of 2019 in Ile-de-France, and 12 focused interviews conducted in October 2019 with seniors in Aquitaine, the study identifies 7 profiles:
New Retirement Insurance initiatives for digital inclusion
Retirement Insurance is committed to making its digital offering accessible and supporting its policyholders in using its online services. It had launched a national call for projects in 2019 endowed with 2 million euros to bring out projects related to digital inclusion. In order to pursue this commitment, it has just published a study dedicated to the digital inclusion of seniors. Based on the lessons learned from this study, in 2020 the Retirement Insurance will build a complete repository of the "digital inclusion of retirees" offer dedicated to collective prevention actions, in partnership with the CCMSA, the CNRACL, the Agirc-Arrco and the CNSA.
Référence :
The CNAV's 2018-2022 management and objective agreement proposes to reconcile "100% digital" and the digital inclusion approach
During this new Convention d'objectif et de gestion 2018-2022, " CNAV's ambition is to finalize the development of online services, in complementarity with the PCI services, so that the insured person has the possibility to carry out his or her procedures online from start to finish. In particular, Retirement Insurance will complement its existing offering by developing new online services (such as online reversionary claim, or the purchase of quarters), to ensure that its service offering is 100% digital."
Retirement Insurance is committed to "promoting and making accessible its digital offer and supporting insured persons in using these services, by developing multi-channel reception in agencies: deployment and consolidation of self-service areas providing insured persons with various digital tools (touch screens, tablets connected to printers, computers and printers) to carry out simple procedures independently, while having the possibility of being accompanied by an agent to use these tools.
The Retirement Insurance will also rely on partnerships with local players, as well as with digital mediation players, to promote access to the digital offer for its insured throughout the country.
"In order to improve the accessibility of its online services, Retirement Insurance will continue to develop simple and effective tools to guide insured persons in their use, but also to answer simple questions (implementation of an interactive virtual agent or "chatbot" available 24/7 on the Retirement Insurance website). Video tutorials shared on the Internet will help guide people towards the digital offer, as will communication campaigns designed to develop the use of the Retirement Insurance website, the personal space and the digital services offered.
Référence :
A first inventory in 2018 of the "digital inclusion" offer
An initial inventory of the Retirement Insurance's "digital inclusion" offer was commissioned in 2018. According to this inventory, 73 workshops had been set up on average per regional fund: 10,000 retirees had thus benefited from support in the context of collective workshops on the theme of digital inclusion."Almost all the regional funds have been mobilized, mainly to set up collective digital support workshops. The partnership and territorial network that each fund has created in the region allows them to identify retirees in difficulty and direct them to the proposed services.
Référence :
171 digital inclusion projects in 2019
As a result of this inventory, Retirement Insurance had launched a national call for projects on digital inclusion in September 2019.
171 projects were selected by the regional health insurance funds out of 450 proposed. " Particular attention was paid to projects targeting disadvantaged or isolated retirees, and prioritizing white areas. For each of these projects, Retirement Insurance support represents an average of 27% of the total cost. The projects were mainly focused on the implementation of collective actions, the most popular during the 2018 inventory."
2,000 collective actions are planned in 2020 in this format.
A study dedicated to the digital inclusion of retirees
In order to support the action of regional funds in favor of the digital inclusion of seniors, with the help of operational keys, the French pension insurance scheme has commissioned a study on these practices from the WeTechCare association. The objective: to support and feed the action of regional funds in favor of the digital inclusion of seniors, with the help of operational keys.
The study opens with a reminder of indicators drawn from various surveys on the phenomenon of digital exclusion:
40% of people age 70 and older do not use the internet (vs. 62% in 2015).
The seniors who are excluded from the digital world are more likely to be women over 80 years old, living alone, with low incomes.
Online administrative procedures always worry and often discourage, even the elderly who use the Internet otherwise.
Motivational levers at 180° of administrative procedures
By combining survey data and qualitative research, the study aims to identify the motivational levers. "The use of digital technology must be a source of pleasure: it is the interests of seniors that must be put at the heart of awareness and support actions.
The study identifies four levers.
Internet as a social link Communication applications are popular among connected seniors as a way to keep in touch with family and friends.
The Internet as a source of leisure: The use of games, photos and videos is perceived by senior Internet users as an opening to the world and a source of stimulation and fulfilment.
Simplify your life with the Internet: Checking the weather, using online services for your health, shopping on the Internet... are all very popular digital functions.
Passing on one's history via the Internet: Genealogy sites, using word processing to write one's memoirs... can be motivating levers to learn about digital technology
Little motivation to train...
Only 11% of non-Internet users would like to take a training course to improve their skills and develop their digital uses (as few as the rest of the population). "We have to start by getting people interested before we can consider training them. We try to mobilize training for people who, for the moment, do not want it.
You can make computers available, the latest equipment, digital mediators, but if the person doesn't want to, if they don't understand the interest for them, they won't use the Internet" observes Benoît Calmels, General Delegate of the UNCCAS. "Be careful not to go faster than the music in the implementation of solutions, at the risk of discouraging the people who accompany them", warn the authors of the study: "Just like for adult vocational training, we can't do the same thing for everyone. A multiplicity of channels must be found, created and initiated in order to cover the widest possible audience. The diversity of digital brakes is such that it seems essential to think of multiple inclusion paths, to speak to all7profiles of retirees in their relationship to digital
Based on 98 flash interviews conducted during the summer of 2019 in Ile-de-France, and 12 focused interviews conducted in October 2019 with seniors in Aquitaine, the study identifies 7 profiles: