ObSoCo has just published part of the results of a study conducted with a representative sample of 4000 individuals on their relationship with devices based on artificial intelligence technologies: domestic and commercial robots, conversational agents, personal voice assistants, intelligent connected objects....
The study has three objectives:
- To question and objectify emerging and future uses: Mapping the current and future place and integrra on (projective approach) of AI in the daily life of individuals allows to explore the modes of use, appropriation, reappropriation or even detour of AI-related uses.
- To decipher the existing imaginary on AI: Identify positionings towards current and future transforma ons of the human-machine rela on, on the current forms and orienta ons taken by AI, in order to better identify existing aspirations and expectations towards AI, as well as modes of attribution of intelligence.
- Measuring the social acceptability of artificial intelligence: The question of the social acceptability of AIs helps to enlighten supply-side actors on their future development potential both in terms of goods and equipment, as well as interfaces, design, and services.
Knowledge of these programs is strongly correlated with age and level of education, as well as with experience.
The acceptability of AI concerns devices for delegating tasks presented/identified as arduous: domestic tasks, industrial production work. This acceptability decreases when it comes to taking into account specific situations: medical data analysis, diagnostic assistance, advice on savings and investment products, childcare.
Usbek & Rica devoted an article to this study and wrote:" the responses show a distrust of the automation of tasks traditionally assigned to the state....Everything that has to do with the monopoly of legitimate violence, with a moral, coercive power over the individual, makes us think that potentially, technology has too much hold "Simon Borel, a doctor in sociology, in charge of the study.
Obsoco identifies four postures:
- " the technophiles" (28%): enthusiastic about increasing their capabilities. This group is mostly made up of men who are used to technology, they fear the risks of hacking and digital breakdowns
- the " ecolonomists" (19 %) People who are more affluent and educated than the average, and who are sensitive to ecological and environmental issues
- The " practical" (29 %) They expect AI to alleviate their daily domestic burdens while fearing dependency, and are wary of the use of their personal data
- "the refractory" (the 24%) They are often older and less educated, and keep their distance from the previous digital revolution and have little understanding of its issues.
The questionnaire
RESPONDENT PROFILE: Socio-demographic profile - Value system - Level of equipment in connected objects - Use of digital applications - Conception and evaluation of happiness - Relationship to time, progress and technology - Relationship to digital technology - Level of trust in institutional, economic and political actors.AI AWARENESS AND EXPERIENCE: Level of awareness and use of technologies involving AI (chatbots, personal assistants, smart speakers, home or companion robots, facial recognition systems, recommendation engines, connected objects, bank account aggregators, autonomous vehicles, etc.) - Level of satisfaction and feelings about their use.
FIELDS OF APPLICATION AND ATTRIBUTIONS: Projections on concrete uses of AI - Desired fields of application - Opinion on the development of AI in different fields (health, culture, education, administrative services, consumption, banking/insurance, energy, transport, leisure, etc.) - Perceived impacts of the use of AI in the context of work - Evaluation of the abilities of current AIs to perform certain tasks.
BENEFITS AND RISKS: Positions towards the development of AI - Perceived benefits and risks of using AI for oneself on the one hand and for society on the other - Perceived impact of AI on employment - Willingness to collaborate with a robot in the course of one's work - Positions towards the collection and use of personal data
CONDITIONS OF ACCEPTABILITY: Identification of activities that may be delegated to AIs - Positions on devices that link AIs to the human body - Provisions for the use of autonomous vehicles - Assignments of responsibility - Measures to accompany the development of AIs.
IMAGINATIONS: Capacities attributed to intelligent machines in terms of reflexivity, sensitivity, understanding of requests, taking initiative and anticipation - Projec ons on scenarios concerning the development of AI - Representations on the respective place of man and machine in AI - Apprehension of the conditions necessary for the trust of users.
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